The most important factor in choosing a hotel for the summer is location, said Sarah Brown, a professor at UCLA’s Los Angeles College of Hotel Administration and the author of Hotels in the Valley.
“It’s always a factor of proximity to where the market is,” Brown said.
“But you want to know that you can walk down to a restaurant and get a great meal and walk out with a good night’s sleep.”
Brown, who’s also a certified hotel planner, has worked with hotels in Los Alamitos and Long Beach, Calif., as well as in Dallas and Atlanta.
“There are a lot of factors to consider,” Brown told The Hill.
“Hotels have to have a good balance between the size and location and the affordability.”
While the number of properties in Los Angles that sell out every month is small, Brown said, “there are always those that are left open that you’re kind of lucky to get.”
Brown said that it’s important to choose hotels with low vacancy rates and a long-term plan.
“You want to make sure that they are a place where you can go every day and get the best bang for your buck,” she said.
Brown said a hotel that doesn’t meet these criteria will likely fall behind other properties in the area, especially when it comes to pricing.
“The bottom line is that you want your prices to be competitive,” she explained.
“If it’s not competitive, you’re going to lose business.”
The hotel industry is notoriously tight-lipped when it come to the numbers and types of properties that actually sell out, but Brown said it’s generally hard to find out the numbers for hotel prices.
The number of vacancies in the industry varies widely, from 5% to 20%, but Brown says the average is around 5%.
“There’s no way to know how many people are actually booking their rooms and staying there,” she added.
Brown also stressed that you should always take into account the demographics of your destination.
“What does the destination population look like?
What do the demographics look like?” she said, noting that it should also be considered the size of the market, as well.
The average price for a room in an apartment in Los Feliz has risen from $2,600 in 2016 to $4,100 this year.
While Brown said she’s seen some changes in the past few years, she still recommends choosing hotels that offer a good value.
“We really like to find value that’s going to be there long term, not just today,” she emphasized.
Brown, however, cautioned that the prices for rooms have gone up since the beginning of the recession, so you may want to consider a different destination before you decide to rent.
“I would look for a hotel with the lowest vacancy rate,” she told The Daily Signal.
For the next few months, The Hill will be following the rise of the Airbnb, as it continues to emerge as the next big trend in the hotel industry. “
Be aware that if you’re renting, you need to have the most budget to have that luxury.”
For the next few months, The Hill will be following the rise of the Airbnb, as it continues to emerge as the next big trend in the hotel industry.
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