Recode is a news startup that lets you read the stories and insights of millions of readers from around the world.
Recode’s founders, Kara Swisher and Kara Swierczynski, launched the company in 2014 with a mission to create the world’s first news platform that was more engaging, trustworthy and relevant than the competition.
Today, the team has nearly 700 million monthly unique visitors across more than 70 countries and the company’s revenue reaches over $8 billion a month.
In a video from the company, Recode chief technology officer Adam Mossberg explained the business model.
“We want to create an ecosystem that’s both interesting and trustworthy,” he said.
“So we’re not interested in making a fake news site that’s just going to give you an answer or a biased article.
It’s going to make the content more interesting, and more trustworthy.”
Recode said the company would “make sure that we’re providing an authentic experience for our customers and the content creators.”
“The more that we are able to build a system that makes sense for our readers, the more people will be interested in reading our content, and the more they’ll want to share it,” Mossberg said.
The company’s goal is to bring readers from all walks of life together in a way that’s “in line with what the real world actually looks like.”
“When we launched our platform, we really wanted to create a real platform where people could really connect and have a sense of belonging and community,” Swisher said.
And as a result, she said, it took more than just the tech for the platform to succeed.
“What we were really excited about, we found in all the different areas that we were trying to do it in, that it was really a really easy platform to use,” Swyerczynski said.
But even when the technology was easy to use, the Recode team said they also found that the technology wasn’t perfect.
“When people try to get on our platform and they’re really confused and they don’t know what they want to get into, they don ‘t know what to do,” Swierzyski said.
She added that the company wanted to make sure that people who were not tech savvy were able to get a feel for the technology and the user experience.
“It’s the people who are not tech-savvy, it’s the non-tech savvy who are going to be the ones that are going, ‘Oh, I want to read that, but I don’t have the technology.'”
Swyercikski said that in order to make this happen, the company needed to make changes to the way it operates.
“There’s this kind of a disconnect that people feel,” she said.
One of the biggest changes Recode would make would be to add an ability for readers to flag problematic content and get it removed.
“One of the things that we really felt like people weren’t getting was that this was actually a really useful tool to actually help people understand the value of a story and how that story could help them,” she explained.
“And so that was really important to us, that this kind.
Of, the technology in our platform can actually help us understand what is good for our users, and we could then make changes so that we can better support our users.”
For example, Swyerzy said, if a reader sees something in the news that is not good for their business or for their customers, the user would be able to flag it.
“The user could say, ‘This is really bad for me, I think it’s harmful for my business.
And I can flag it,’ and we would make changes and it would get removed,” she added.
Swyerzi also said that users should be able see how their content has been flagged.
“This would be a good example of a user not seeing it in their newsfeed or not seeing what it has flagged,” she told Recode.
“In that case, we’re going to provide an option to say, you know, we’ve flagged this story and it’s no longer in the user’s newsfeed.
But while Recode had an “unfair advantage” in the early days, the platform is now doing well, Swyerski said, and she expects that this will continue. “
But in the same way that we’d like to do things that are really useful to our users,” Swiezi said, “we’re not going to do stuff that is really harmful to our community or our community.”
But while Recode had an “unfair advantage” in the early days, the platform is now doing well, Swyerski said, and she expects that this will continue.
“If you look at our early history, we actually have seen a pretty big rise in engagement.
And we’ve seen that a lot of our users are very engaged with what we’re doing,” she continued. “They are